This is the case across Facebook, Twitter, Instagram and LinkedIn. Customer analysis in the Marketing strategy of Nike – Customers of Nike ranges from individual customers to companies. Also they offer customized designs of their products wherein customer designs their product as per their requirements. The Nike app is tailored to this customer, featuring information on athletes and what Nike products they wear. However, it also makes athletic apparel and gear. Nike has various products as well as brands that cater to different market segments which varies according to requirement of particular segments as well as individuals. Strengths in the SWOT analysis of Nike. Nike is the world’s no. Informationen zur gesamten Stichprobe: 2019: 23.120 Befragte, Hochrechnung auf 70,60 Mio. The Nike internship program is a critical talent pipeline for Nike. As one of the world’s largest brands, you might be surprised to find that Nike takes a personalized approach to engaging with their audience. He attends San Diego State University with his best friend Matt. Many of their social media campaigns have gone viral, the latest being 'Da da ding'. Enhance brand visibility by opening sports academies across the world for nurturing talent. The EIU's consumer goods and retail service offers in-depth analysis of Nike so industry executives can make informed decisions By Richa Naidu. Nike can tap the online opportunities to reach out to as many customers as possible. The segment’s revenue growth has stalled over the last few years. “We don’t respond as individuals, we respond as Nike. Nike customer loyalty continuously improves customer support A relentless dedication to improving systems and processes will not only make it easier for employees to interact with and support customers, but it will also lead custom- ers to trust that the company is capable of … Reebok, Puma, Fila and local brands like Bata.Positioning:The brand Nike has positioned itself in the minds of the consumer as a high-endproduct which is quite costly but gives the value for money with its service,quality and designs.All this analysis provides Nike with the customer satisfaction and thus loyalty thatit needs to achieve high volumes and profitability. This all aspects can be included in the product analysis. To succeed in social currency, brands focus on initiatives that help consumers manage their lives more effectively and efficiently. This helps to broaden the available assortment while making use of the shop area efficiently. Nike is a brand that has come to mean all things young, fit and cool. Nike has 1 product in this price bracket and Adidas has 6 products. Nike Threats The threats in the SWOT Analysis of Nike are as mentioned: 1. Nike has plans to grow the business even larger by focusing on a few key demographics. Our interns work on meaningful projects that are part of the business road map, are exposed to multiple teams, and are a major part of our community. The lowest-priced product belongs to Adidas with the pricing of Rs 27999. Top Nike Competitors. For Nike, their targeted customers are athletes and mostly young adults. Nike operates company owned and branded Nike Stores as a touching point with the customers. They don’t have a well-defined demographic segmentation; they aim for different . Apart from having customers in the international market, it also has its suppliers located internationally. 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