Suffice to say that there was a lot of negative response to the campaign, and a huge loss in customer goodwill. But what started out as an inclusive marketing concept, somehow lost its way when Levi’s selected “skinny” models to show off the new jeans in their ads, women who didn’t represent the campaign’s target demographic. Compared to secondary research, primary data may be very expensive since there is a great deal of marketer involvement and the expense in preparing and carrying out research can be high. Double and triple check the facts. The bottom line is that inaccuracies in such comparison marketing undoubtedly lead to a courtroom, where your rivals will call you out on your errors. Developing a global market entry strategy requires more complex and specialized market research. If lousy marketing were a … You could lose the big bucks, not to mention the respect of an otherwise trusting public. But there's misunderstanding the impact on the consumer mind, and then there's being obliviously horrible. We all know content marketing usually suffers when it runs against cultural mores and taboos. Learn more about marketing careers. While you can figure … To be done correctly primary data collection requires the development and execution of a research … However, this attention comes in two flavors, one positive and one negative. With both types of market research, there are positives and negatives to them making secondary research more useful in some areas than primary research and vice versa. Market Research Can Only Target a Small Population ; One problem that even actual researchers face is a lack of respondents. Time Consuming. The research that does exist mainly relies on self-reporting, which can often be flawed, and the majority of studies focus on Facebook. Quantitative research is a type of non-experimental market research that provides numerical measurement and reliable statistical predictability of the results to the total target population. “We find that as long as the negative information about a product is minor, your pitch [to a consumer] might be more persuasive when it calls attention to that negative, especially if consumers have already learned some positive things,” said Baba Shiv, the Sanwa Bank, Limited, Professor of Marketing, at the business school. 6 roles you need on your marketing team + 2 you probably haven’t considered Columnist Garrett Mehrguth takes a look at the players who should make up every digital marketing … As the use of customer data holds distinct, research-backed competitive advantages to marketers, however, the bad and the ugly elements need to be mitigated to make room for optimizing the good. 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